From character to first stage
Original IP creators
Keep what makes the character compelling, then translate its world into the first usable, testable design products.↗
IP design & application studio · Hangzhou
Let a character find its way intoeveryday life.
IP Star Factory connects original creators, licensing partners, and manufacturers. From character understanding and content validation to real-world applications, we help IP grow into a lasting design asset.
SCROLL TO EXPLORE — 2026
A / WHO WE WORK WITH
The same character
can begin with different questions.
We do not assume a single commercial path. We start with a character, a licensed asset, or a real product to find the most natural place for it to live.
From assets to delivery
IP licensors & agencies
Respect the licensing boundary and character language while delivering stable design across platforms and devices.↗
From product to connection
Traditional manufacturers
Start from a real product and user context to find the right IP partnership and visual application path.↗
B / WHAT WE DO
Translate character language
into design people can use.
It is not about placing an image on a product. It is about understanding why the character works, then letting every medium speak the same language.
IP understanding & visual strategy
Understand the character first, then decide where and how it should appear.
Digital customization products
Themes, keyboards, wallpapers, icons, watch faces, and system interfaces for daily use.
Cross-platform adaptation
Keep one character language consistent across screens, controls, and product forms.
Validation & continuous iteration
Use real feedback to observe how a character performs and shape what comes next.
C / SELECTED WORK
Start with the screen.
Let the character be used every day.
Selected digital customization and cross-device design practice. Every piece starts from the character and the product context, not a fixed template.
D / HOW WE COLLABORATE
Good collaboration does not
start with a quote.
First make the character or business question clear. Then let design, platforms, and real feedback decide the next step together.
- 01Understand the character or business→
- 02Define the use context→
- 03Design and adapt for platforms→
- 04Launch and validate→
- 05Learn and iterate↺
E / NOTES & OBSERVATIONS
We are still observing what IP can become.
IP observation
An original IP’s first stage does not have to be a collectible or a physical product
When a character enters a digital space people use every day, it can begin building a relationship with users more lightly.Method
Before asking whether an original IP should continue, ask whether it can be used
Before chasing reach, we care about whether a character can naturally enter a product, a feeling, and a life.Design practice
Why original IP should move from a draft into everyday life
Real use brings back specific feedback and helps a character find a clearer, longer-term direction.F / ABOUT IP STAR FACTORY
We believe a character’s real vitality
shows up when it is understood, used,
and remembered.
IP Star Factory looks at how original characters enter real businesses, respecting both the character itself and the practical limits of products, platforms, and users.
Starting from digital customization, we keep exploring how characters can live in more everyday contexts, offering long-term, measured design collaboration to creators, licensors, and manufacturers.
G / START FROM YOUR SIDE
Start from
either side.
An IP collaboration can begin with a product question or with a character and licensed assets. Choose the side closest to where you are now.
For brands & manufacturers
I have a brand or product need
Begin with a real product, channel, and user context to decide where IP belongs and what to validate first.
- A defined product or category
- A co-branding or content idea
- A need for visual, digital, or cross-device adaptation
For IP owners & licensors
I have an IP or licensing resource
Begin with character language, available assets, and licensing boundaries to find a suitable first digital use case.
- An original character or licensed resource
- Interest in themes, keyboards, wallpapers, or watch faces
- A wish to validate use on a small scale first
H / START A CONVERSATION
Have a character,
or a question you want IP to join?
Choose the route closest to your situation. A few basic details will help us judge whether a next step makes sense.
Brand / product
Start with one specific product
Search for the IP星工场 account on Xiaohongshu and send a direct message.
Suggested openingBrand/product | Product category | Problem to solve | Where IP should participate | Expected timing
IP / licensing
Start with one character or asset set
Search for the IP星工场 account on Xiaohongshu and send a direct message.
Suggested openingIP/licensing | Character or resource summary | Intended use case | Available assets/licensing scope | Expected timing
We first look at the use case, available assets, and collaboration boundaries before deciding on a next step together.